From Product Data to Published Documents: Automating Catalogs and Datasheets with Pimcore and InBetween

faster with greater confidence.

Why Product Data Alone Isn't Enough

Managing product information is only one part of successful product communication. Businesses also need to transform that data into professional, customer-facing documents such as catalogs, brochures, datasheets, price lists, and technical documentation in digital or print. Unfortunately, many companies still rely on traditional publishing processes that require exporting data into spreadsheets, copying content into layout applications, manually updating images, and repeating these steps whenever product information changes. 

Even organizations with well-maintained product data often struggle with document production. Typical challenges include: - Manual copy-and-paste between systems - Multiple review and correction cycles - Outdated product information caused by last-minute changes - Maintaining different language versions separately - Inconsistent layouts and branding - High dependency on designers for every update - Long production times for catalogs and marketing materials These manual processes become even more challenging when companies manage thousands of products across multiple markets.

Automating the Last Mile with Pimcore and InBetween

This is where publishing automation creates significant value. 

While Pimcore serves as the central source of product information, InBetween automates the creation of customer-facing documents using that data. Instead of manually assembling every catalog or datasheet, predefined templates automatically combine layout, branding, images, and product information into professionally designed documents. 

A typical workflow looks like this:

Typical Documents That Can Be Automated

Because all documents are generated from the same trusted data source, information remains consistent across every publication. 

Business Benefits Automating document creation helps organizations: 

- Faster Time-to-Market: Launch new products and update publications faster. 

- Higher Data Quality: Documents always reflect the latest approved product information. 

- Consistent Branding: Every publication follows your corporate design. 

- Reduced Manual Effort: Marketing teams spend less time on repetitive tasks. 

- Simplified Multilingual Publishing: Generate documents in multiple languages from centrally maintained data. 

- Accurate Global Product Communication: Ensure every market receives the correct product assortment, localized content, and market-specific information. 

- Scalable Document Production: Produce hundreds or thousands of documents efficiently. 

A great example is our customer STIHL: By automating its catalog production with InBetween, the company now generates 25 country-specific catalogs covering around 1,000 products, all updated several times a day. Production time was reduced from 12– 15 weeks to nearly instant catalog creation, while saving more than $40,000 per year in design costs and significantly reducing manual work and errors.

Better Collaboration Across Teams

Publishing automation also improves collaboration throughout the organization. 

• Product Management maintains product data in Pimcore. 

• Marketing focuses on campaigns and communication instead of repetitive document updates. 

• Designers create reusable templates rather than manually updating layouts. 

• Sales teams always have access to current, professional product documents. 

Everyone works with the same trusted product information, reducing manual effort, improving collaboration, and ensuring consistency across every publication.

Key Takeaways

Pimcore provides an excellent foundation for managing high-quality product information. By extending Pimcore with automated publishing through InBetween, organizations can transform centralized product data into professional, customerfacing documents with significantly less manual effort. 

Whether creating catalogs, datasheets, price lists, brochures, or technical documentation, automated publishing helps companies improve efficiency, maintain consistent branding, and bring products to market faster. 

If you're looking to extend the value of your Pimcore environment and simplify your publishing workflows, discover how InBetween helps transform product data into publish-ready documents, automatically.